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NEW DESIGNS

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Guldasta for D'Decor

Aari embroidery dates as far back as 12th Century. Traditionally used for royals, this beautiful style of embroidery became famous throughout India and much sought after. The regions that are most famous for it include Kashmir and Kutch (Gujarat). Aari gets it name from the ‘Aar’, which is a small, hooked needle or awl used by the craftsmen. The embroidery is in fine chain stitches. This collection is Inspired by this type of rich embroidery that gives our home a royal feel. We have used a combination of floral and foliage motifs for this collection which is a mainly embroidered textiles.

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Bagh Bagicha for D'Decor

Indian Mughal Architectural monuments continue to be a classic source of inspiration even today. Floral patterns were a popular decorative element as the Mughals adored gardens and decorated their buildings and textiles with stylized representations of nature. Their passion of flowers and arabesque forms led to the expansion of India’s collection of motifs and designs. The patterns in this collection are designed for Jacquard and Damask. This collection comes in an array of designs, from dramatic ornamental damasks, to florals, stripes and geomatrics.

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Cheerful Enthusiasm for Fabindia

For the Fabindia we created this line inspired by the Double Petunia flower that the Mother of Pondicherry called Cheerful Enthusiasm.
The Double Petunia in shades of Luscious Pinks. The flower has shades of this color palette layered on each other in a way that it can be easily adapted to screen printing or block printing as demanded by the client. The flower can be easily used as a large motive as shown on the mock-up or as a whole pattern. We used this flower to create a pattern that is modern and appealing with a touch of the traditional in its application with Block and Screen printing.
Luscious Pinks heralds the return of stimulating and brights pinks. A combination of red and white, pink contains the need for action of red, helping it to achieve the potential for success and insight
offered by white.

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Krishna's Call: Inspired by Pichwai Paintings

The word Pichwai has its roots in the Sanskrit Pich (behind) and Wai (hanging). A traditional art form that emerged in the 17th Century in Rajasthan, Pichwai are intricate paintings dedicated to Shrinathji and are typically hung behind the idol of the deity in local shrines.

Along with Krishna elements of Indian monsoon like the peacock, lotus and his beloved cows are prominently and repeatedly featured in this are form.

For this collection we have used the lotus in its typical art style. As they are wall hangings often geometric patterns are used as background with the elements placed on top. In this collection we have integrated both these elements to bring this beautiful art form into our contemporary homes in a simple manner with a combination of prints with embroidery.

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Stripes

Stripes are one of the most ancient patterns imagined by humans. Stripe patterns lend themselves to being either the star of the show, making a bold statement like the one we created for the sofa or as more subtle pattern supporting more ornate styles like the French Toile.

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Florals

The colours of spring delight each eye and make every heart rejoice in this rejuvenation of nature. We were inspired by the Lotus blooms and the wild flowers of the Himalayas for these designs.

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Folk Art

Inspired from different folk arts of India and is a mix of styles using timeless images of the cow, peacock and lotus that are used across different folk arts.

For this collection of bed linen, we have done a contemporary take on folk art. Using a geometric pattern as a watermark and another as a border.

We have played with images of a banana tree, peacock and ornamental cow to give a modern look to a classic pattern.

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Phad Art

Inspired from Phad art which originated in Rajasthan.

The most distinguishing characteristics of Phad art is that the figures are always facing each other. No figure will ever face you.

The tree of Life holds a central position representing the connection between the earth and sky. The presence of a tree signifies water, growth and abundance.

With the elephants we in the qualities of nobility, wisdom, fertility and protection.

Using these two elements in this collection of bed and linen, we bring in the energy of abundance, peace and wisdom into our living space in a subtle manner.

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Basoli Art

Inspired by basoli paintings, it is a Pahari style of miniature art that flourished in the hill states in the 17-18th centuries. It is known for its bold vitality of colours and line.

It is a fusion of Hindu mythology, Mughal miniature techniques and folk art of the local hills of Jammu and Kashmir.

We played with a typical form of trees and lotus birders which are traditional to this style of paintings with a motif of cows as they are an integral part of the Basoli paintings with Krishna's raslila as a recurring image in this art style.

We did a tear drop pattern layout for this collection of quilt and cushion covers.

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Baroque and Rococo

The predecessors of the French style, Baroque and Rococo were filled with opulence and often extravagance. Baroque homes were intricately ornate, detailed and embellished, with floral themes.

This range of quilt with cushion covers has a mix of foliage and stylized florals inspired by this style. The quilt is on a dark blue background with the pattern in blues and pinks adding colour to this pattern. There is a background laid out with a deep green foliage as an over all pattern giving the range a rich feel.

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Florilegium: Exploring Blooms

Bring a lush and leafy freshness to your home! Greens instantly give a botanical feel and along with floral decorations, can infuse a calming breeze of nature during stressful times. For this range of bedlinen we have matched the bedsheets and pillow covers with a subtle floral pattern in pale greens and blues, contrasting it with stripes in the same colour palette for the curtains.

We could use a darker colour palette for the quilt doing a mix and match of florals with geometric accents.

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Golden age of botanicals

These prints are both minimalist and classic, with all the details within. This range of Bed Cover with Cushion Covers has a more vintage feel with earthy colours.

Here we have played with a geometric pattern for boarders with a teardrop layout for the trees.

The trees have an over lapping look with the silhouette of the branches in gold giving it a more modern twist to a classic design.

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Foliage and Forests

A tree is a magnificent symbol of the natural world and an eternal cycle of seasons and life, given by sun, rain, earth and air. The trees and foliage around us are any cities lungs. These motifs were extensively used in Indian textiles through time immemorial and we have used these in a more modern take to bring the great outdoors into our homes, bringing their mystery and vastness into our city living spaces.

They make us dream of all the adventures that await us.

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Florals

In bright attire of flowers forged new, Heavenly of colour, white, red, brown and blue. —William Dunbar

Flowers have been an inspiration for textile patterns since ancient times in India. The floral motifs on the costume of the red male torso from the Indus Valley civilisation show a visible refined version of the jasmine. Numerous Ajanta murals depict people wearing delicate garments with lotus patterns. Over the centuries, a rich tradition of using floral designs in textiles has evolved in various forms all over the country.

These have been our inspiration for this collection of textile patterns.

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Fluttering Feathers

Found in paintings from the Indus Valley Civilisation, Buddhist sculptures, artefacts from the Gupta period and Mughal miniatures, birds especially peacock and parrots inspired designs have been found in art from different ages.  Motifs of the peacock are found commonly on traditionally designed fabrics with more embellished designs on bridal wear as in some cultures, the peacock signifies the completeness of being a woman.

Our collection is inspired by the birds and their feathers which represent renewal. It is believed to carry a sense of energy that comes from its feathers being renewed every year.

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